1. Introduction
Privacy Policy — The Car Guider
Effective Date: 20 December 2025
1. Introduction
Welcome to thecarguider.com (“we”, “our”, or “us”). We respect your privacy and are committed to protecting the personal information of our visitors. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website (the “Site”).
By using our Site, you agree to the collection and use of information in accordance with this Policy.
2. Information We Collect
Log Data
Like most website operators, we collect information that your browser sends whenever you visit our Site (“Log Data”). This Log Data may include for example:
– Your device’s Internet Protocol (“IP”) address
– Browser type and version
– Operating system and device information
– The pages of our Site that you visit and the time and date of your visit
– The time spent on pages and other usage statistics
– Referring / exit pages and clickstream data
We use this information to operate, maintain, secure, and improve the Site.
Information You Voluntarily Provide
You may choose to provide information such as your name, email address, or other details when:
– Contacting us by email or through a contact form
– Subscribing to a newsletter or updates (if offered)
– Participating in surveys, promotions, or similar activities
We use this information only for the purpose for which it was provided (for example, replying to your message or sending you requested updates).
3. Cookies & Similar Technologies
We use cookies and similar technologies to operate and improve our Site and to support analytics and advertising.
A cookie is a small text file placed on your device by a web server. Cookies cannot be used to run programs or deliver viruses and are uniquely assigned to you.
We may use:
– Essential cookies – needed for the basic functioning of the Site (for example, to remember preferences or maintain sessions).
– Analytics cookies – to understand how visitors use the Site and to improve content and user experience.
– Advertising cookies – set by us or our advertising partners to deliver more relevant ads and to measure ad performance.
You can usually instruct your browser to refuse cookies or to indicate when a cookie is being sent. If you disable cookies, some parts of our Site may not function properly.
4. Analytics (Google Analytics 4)
We use Google Analytics 4 (“GA4”) to help us understand how visitors use our Site. GA4 may collect information such as how often users visit the Site, what pages they visit, and what other websites they used prior to coming to our Site. GA4 collects information using cookies and other technologies.
The information collected is used to create reports about the use of our Site and to help us improve content and usability. Google may also use the data it collects for its own purposes, in accordance with its own privacy policies.
For more information on how Google collects and processes data, please see Google’s Privacy Policy at:
https://policies.google.com/privacy.
5. Advertising & Third-Party Ad Partners (including Google AdSense)
We display advertising on our Site to help support our content. These ads may be served directly by us or by third-party advertising partners.
Google AdSense and other third-party vendors
We use (or may use) Google AdSense and other advertising networks to show ads on this Site.
Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website or other websites.
Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this and/or other sites on the Internet.
You can opt out of personalised advertising from Google by visiting Google’s Ads Settings page:
https://adssettings.google.com.
You can also opt out of some third-party vendors that use cookies for personalised advertising by visiting:
https://www.aboutads.info/choices/.
Our advertising partners may collect information such as:
– IP address and approximate location
– Browser type, device type, and user agent
– Pages visited, time spent on pages, and links clicked
– Information about ads displayed and how you interact with them
This information is used to provide, optimise, and measure the effectiveness of advertising and to deliver interest-based ads.
6. Affiliate Links
Some articles may contain affiliate links to products or services. If you click on an affiliate link and make a purchase, we may receive a small commission at no additional cost to you. Affiliate partners may use cookies or similar technologies to track that a purchase was made through our Site.
7. Legal Bases for Processing (EEA/UK Visitors)
If you are located in the European Economic Area (EEA) or the United Kingdom, our legal bases for processing your personal data will usually be one of the following:
– Consent – for example, when you accept cookies or sign up to receive communications from us.
– Legitimate interests – such as operating and improving the Site, preventing fraud, securing our systems, and measuring the performance of our content and ads.
– Legal obligations – where processing is necessary to comply with applicable laws.
8. Your Rights (GDPR / UK GDPR)
If you are located in the EEA or UK, you may have certain rights regarding your personal data, subject to applicable law, including:
– The right to access the personal data we hold about you
– The right to request correction of inaccurate personal data
– The right to request deletion of your personal data in certain circumstances
– The right to object to or restrict certain processing
– The right to data portability in certain circumstances
To exercise any of these rights, please contact us using the details in the “Contact Us” section below.
9. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
– The right to know what personal information we collect, use, disclose, or share
– The right to request deletion of your personal information, subject to certain exceptions
– The right to opt out of the “sale” or “sharing” of personal information (as those terms are defined in California law)
– The right to non-discrimination for exercising your privacy rights
We do not sell personal information in the traditional sense, but we may share certain information with advertising partners to provide interest-based advertising. To exercise any California privacy rights, please contact us using the details below.
10. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this Policy, unless a longer retention period is required or permitted by law (such as for tax, accounting, or legal obligations).
11. Security
We use reasonable technical and organisational measures to protect your information against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
12. Children’s Privacy
Our Site is not directed to children under the age of 13, and we do not knowingly collect personally identifiable information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete that information from our systems.
13. Links to Other Websites
Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that site. We have no control over, and are not responsible for, the content or privacy practices of third-party websites. We encourage you to review the privacy policy of every site you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date” at the top. Your continued use of the Site after any changes are posted will constitute your acceptance of those changes.
15. Contact Us
If you have any questions about this Privacy Policy or our data practices, you can contact us at:
By email: [email protected]
Website: https://thecarguider.com